Royalyn B. Reid, MS is the Founder and Chief Innovation Officer of Consumer and Market Insights, LLC (CMI), an award-winning research and process improvement firm. She is recognized for her entrepreneurial accomplishments and over 30 years of experience in behavioral science research, helping organizations excel in marketing research, process improvement, training, and community engagement. Royalyn has deep expertise within the transit industry, across government agencies, large corporations and life science organizations.

Under her leadership, CMI has built a team of dedicated professionals trusted by clients across federal, municipal, and private sectors, including:

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• Federal: Smithsonian Institution (SI), U.S. Department of Transportation (DOT), U.S. Department of Commerce (DOC), U.S. Department of Housing and Urban Development (HUD), U.S. Smithsonian Institution (SI), Army Corp of Engineers)

• Municipal: (Dallas/Fort Worth International Airport, Love Field Airport, Dallas Area Rapid Transit (DART), Trinity Metro, North Texas Tollway Authority (NTTA), the cities of Dallas, Fort Worth and Plano, Texas, Dallas County Community College District (DCCCD), Tarrant County College (TCC), Dallas Independent School District)

• Private: Unilever, First American Corporation, Texas Instruments), and other large corporations.

 

She currently serves on the boards of the Greater Dallas Planning Council (GDPC), WBCS, and the Dallas/Fort Worth Minority Supplier Development Council (D/FW MSDC), and is a member of the 2025-2026 The Alliance for Data Science (DA4S) Elevate Program. Royalyn has also participated in a U.S. Senate roundtable on minority entrepreneurship evaluating small business programs, as well as the U.S. Department of Commerce Center for Faith-Based and Neighborhood Partnerships.​

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As a speaker and subject matter expert, Royalyn has presented nationwide to chambers of commerce, professional associations, and community groups on topics including customer service, customer engagement, networking, and marketing to the federal government. She has also appeared on FOX News Radio and Good Morning Texas to discuss customer engagement, diversity, and unconscious bias. Topics include: “Customer Service Tips: A Company’s Best PR,” “Customer Engagement,” “Effective Networking for Building Your Business,” and “Effectively Marketing Your Business to the Federal Government.”

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Royalyn earned her Bachelor of Arts degree in Psychology and went on to earn a Master of Science in Human Development.